Texas' First All-Spanish Radio Program

"The International Goodwill Program"

On October 28, 1928, "Radio Sam" (KGCI, Now KMAC) initiated a two-hour nightly program entirely in Spanish. The station's owner, Sam Liberto, with studios located at St. Mary's University, and Edward Buckley, a businessman, persuaded Julián F. Lozano to produce and announce the program. Until his death on January 31, 1951, Lozano promoted cause of international understanding. In the tradition he established, San Antonio radio stations schedule many hours of programs in Spanish each day. (1973)